Last week was immensely significant if you care about European social media sovereignty, but you probably didn’t hear about it if you rely on LinkedIn.
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To begin with, Eurosky.Social launched some really significant developments to support European social media sovereignty last week:
And then there's community. While there are a lot of teams working on this, BlueSky Social PPC's announcement last week was particularly significant: "communities are coming to Bluesky this year... smaller spaces inside that where you can go deeper and hang out with people who care about the same stuff".
There's more, so much more, but if you rely on legacy social media to keep you informed about this stuff, I have some bad news. I ran a little experiment last week, and the results confirmed my earlier findings - every Linkedin post on the above topics got a small fraction of the impressions my LinkedIn posts usually get.
LinkedIn's algorithm is (probably) not malevolently tuned to suppress news about the Atmosphere, but it has a blindspot because LinkedIn is no longer social media, it’s para-social media: "the Atmosphere is so new that relatively few people in my LinkedIn network have ever interacted with content about it, so the algorithm probably just assumes they’re not interested."
You will therefore not be informed of some of the most consequential developments affecting online communications and communities for the years ahead if you rely on LinkedIn.
algorithms look at your past to predict what you’ll want to see; they do not look at your future to predict what you need to see - LinkedIn’s filter bubble
So ask yourself this: what else are you not seeing because you live inside LinkedIn’s filter bubble?
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